Copywriting Proposal

Copywriting Proposal Template (With a Real Example)

Copywriting proposals lose when they sell words by the batch. Clients do not want words, they want the thing the words do: a page that converts, an email that sells, a launch that lands. The proposal has to price the outcome, not the word count, or you race to the bottom against anyone with a keyboard.

This template scopes the work by deliverable and outcome, sets revision rules that protect your time, and prices by value. It ends with a finished, branded version built from the prospect's site.

Who sends it: Freelance copywriters, content writers, and agencies pitching a writing project or retainer.

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01

Paste two links

Your prospect's website and yours. No brief, no blank page, no template wrestling.

02

Purrposal builds it

It reads their real business and writes a branded proposal in minutes, in one of 14 studio themes.

03

Send, then watch it sell

A built-in AI answers their questions, and you see what they read and when they come back.

3 proposals freeNo card to startEvery word editableOn your own domain

The copywriting proposal template, section by section

  1. 01

    The goal of the copy

    Name what the copy is meant to do. Conversion copy and brand copy are different jobs priced differently.

    • The specific outcome (more signups, more sales, clearer messaging)
    • The audience and the voice
    • Where the copy lives and what it competes with
  2. 02

    Scope and deliverables

    List exactly what you will write. Precise deliverables stop scope creep before it starts.

    • Each piece by type (landing page, email sequence, ad set, articles)
    • Approximate length or section count per piece
    • Research and interviews included
  3. 03

    Process and revisions

    Show your process so the price makes sense, and cap the revisions so editing does not run forever.

    • Research, draft, and revision stages
    • Number of revision rounds and what a round means
    • Who gives feedback and how it is consolidated
  4. 04

    Timeline

    A realistic path from brief to final copy, including the client's review time.

  5. 05

    Investment and next step

    Price per project or per deliverable tied to outcome, and end with a deposit.

What to itemize as deliverables

  • The written pieces, by type and length
  • Research and any customer or stakeholder interviews
  • SEO and keyword integration where relevant
  • A defined number of revision rounds
  • A style and voice note so future copy stays consistent

How to price a copywriting proposal

Per project$500 to $10,000+
Priced by outcome and scope. A sales page is worth more than a blog post.
Per piece$150 to $2,000
Per article, email, or page. Clear and easy for the client to approve.
Monthly retainer$1,500 to $6,000 per month
For ongoing content or a set volume of copy.

Typical timeline: A single page or sequence runs 1 to 2 weeks including revisions. Larger projects run 3 to 6 weeks across research, drafting, and refinement.

Estimate your copywriting price

A starting point based on the typical ranges above. It is a guide for setting your number, not a quote.

Pricing model
Project scope
$5,300per project
Typical per project range: $500 to $10,000 per project. Priced by outcome and scope. A sales page is worth more than a blog post.

Once you have your number, build a copywriting proposal that sells for you →

Mistakes that lose the copywriting deal

The proposal that sells for you
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Copywriting proposal FAQ

Should I price copywriting per word?

No. Per-word pricing races you to the bottom and ignores the value of the outcome. Price per project or per deliverable tied to what the copy achieves. A converting sales page is worth far more than its word count.

How many revision rounds should a copywriting proposal include?

Two is standard, with a clear definition of a round (consolidated feedback, not endless individual edits) and a rate beyond that. Unlimited revisions are how writing projects lose money.

What should the proposal scope include?

Each piece by type and rough length, the research and interviews included, and any SEO integration. Precise deliverables prevent the slow creep of one more page.

How much does copywriting cost?

Per piece runs $150 to $2,000, per project $500 to $10,000 and up depending on the outcome, and retainers $1,500 to $6,000 a month for ongoing volume.

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